Walk me through how carbon footprints actually work.
Prefer to get your head around the concepts before diving in? Learn what gets measured, how it’s calculated, and which approach suits your business.
Climate change is a defining challenge of our time, and while that can feel overwhelming, here’s the thing: business owners like you are actually really well-placed to do something about it. You control your operations, your spending, your supply chain choices. That’s a lot of levers.
This resource is designed to help you take the first (or next) step in your carbon reduction journey, at whatever pace works for you.
Walk me through how carbon footprints actually work.
Prefer to get your head around the concepts before diving in? Learn what gets measured, how it’s calculated, and which approach suits your business.
I know the basics. What’s the easiest way to get started?
You don’t need to understand everything before you begin. Start here for a quick intro and a free tool that does most of the heavy lifting.
Honestly, I’m not sure what to do first.
If this is all a bit much and you’d prefer to chat things over with a human, reach out and we’ll connect you with one our team. We’re here to help!

This section covers the essential concepts – enough to feel confident when you start gathering data.
The total greenhouse gas (GHG) emissions caused by an individual, event, organisation, service, place, product, or country.
Greenhouse gas emissions are divided into three categories, called “scopes.” Think of them as three concentric circles around your business.
Scope 1: Direct emissions
Emissions you produce directly, from sources your business owns or controls.
Examples: petrol or diesel in your vehicles, LPG for heating, refrigerants in your air conditioning.
Scope 2: Indirect emissions from energy
Emissions generated by producing the electricity or heat you purchase.
In New Zealand, our electricity grid is highly renewable, which means our Scope 2 emissions tend to be relatively low compared to many other countries.
Scope 3: Everything else
Emissions that occur in your value chain, both upstream and downstream. This is the broadest category and often the most significant for service businesses.
Examples: staff commuting, air travel, waste sent to landfill, working from home, freight, and emissions embedded in goods and services you purchase.
You don’t have to measure everything at once. Most businesses start with Scope 1 and 2, then add Scope 3 categories over time as they build confidence.