Acquire: Bringing Clarity to Growth

When Chris Schultz, CEO of programmatic advertising business Acquire, first connected with Greenhawk, he wasn’t looking for basic accounting support. He needed a smarter, more strategic finance function – one that could keep pace with rapid growth.

Acquire’s leadership team had already sensed the issue: results fluctuated month to month, and no one could confidently explain why. Financial information wasn’t feeding into decision-making. What the business needed was clarity, rigour, and forward-looking insight.

We stepped in as a full-spectrum finance partner – streamlining bookkeeping and reporting, and introducing rolling forecasts that made it easy to see what was coming next. These tools didn’t just help Acquire understand performance, they helped shape it.

Chris reflects: “The Greenhawk team has been fantastic! We’ve had a solid relationship for five years now and they are an invaluable part of our external resource. Our bookkeeping, reporting and end-of-month processes have been totally streamlined.”

“Their financial expertise and ability to see the big picture has helped shape our direction. We regularly use them to bounce off ideas and refine our decisions.”

Today, Greenhawk functions as Acquire’s off-site but fully embedded finance team, combining bookkeeping, accounting, and commercial strategy. We meet regularly with Chris and his leadership team, challenge ideas, test assumptions, and ensure decisions are grounded in sound financial logic.

The partnership has been going strong since 2019 — and now extends to supporting their sister company too. It’s proof that a high-performing, scalable finance function doesn’t have to sit in-house.

Greenhawk’s financial expertise and ability to see the big picture has helped shape our direction.

Chris Schultz, CEO, Acquire

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